
Copywriting & editing
I have over a decade’s experience creating effective communications for business and government.
Effective communication is clear, comprehensible and lively. It reflects the values of your organisation by having a suitable tone (conversational vs formal) and a professional polish (free from errors). It has a logical structure that is intuitive to readers.
I’m a strong advocate for accessibility. Good ideas deserve to be intelligible to a wide audience, and even when writing for a highly sophisticated reader, clear language will usually be more powerful. I put in a lot of effort so the reader doesn’t have to.
I’ve worked extensively with strategic design consultancies and am familiar with human-centred design and agile methodology.
Clients include:
- PricewaterhouseCoopers
- Department of Foreign Affairs and Trade
- WorkSafe Victoria
- VicHealth
- Development Victoria
- Victorian Department of Premier and Cabinet
- Phoenix Australia
(formerly the Centre for Posttraumatic Mental Health) - Monash University Publishing
- Paper Giant
- Today